Check the price. Check the retailer.

Our goals, stated plainly

TrustedCigar has two goals, and we'd rather state them than hint at them.

For consumers: a better buying experience — honest per-stick prices, retailers rated on published evidence, and billing surprises exposed before they reach your card.

For retailers: a fair chance to improve what consumers experience. Every rated retailer receives its full scorecard — its most challenged scores, and exactly what qualifying takes — and when a retailer climbs, the climb is published. The standard isn't a wall to keep stores out. It's a ladder: shoppers get stores they can trust, and stores get a clear, honest path to earning that trust.

The Trust Index — founding edition

Every major online cigar retailer, scored on how its actual customers experience it — product as described, checkout honesty, shipping and packaging, service when something goes wrong, and whether they'd buy again. A published bar separates Approved retailers from the rest. How the scoring works.

Full index — including who falls below the bar, and why →

One standard. No exceptions.

Scores are never for sale. Rankings are never for sale. A retailer carrying a pattern of surprise subscription charges is marked Do Not Recommend no matter how cheap its cigars are — and every score shows the evidence underneath it.

Standing in a shop? Scan before you buy.

Point your phone at the barcode on the box or cello, or photograph the band. You'll get today's price range per stick across retailers that meet the standard — and a plain verdict: good price, fair, or walk away. Your own purchase history stays yours: private, never sold, never shared.